HOMS — Direct bookings. Your data.
    Apply for a pilot slot

    DIRECT-BOOKING INFRASTRUCTURE

    Stop renting your guest list.
    Own it.

    Airbnb keeps 15.5% of every booking. Most independent hosts still bring in less than 25% of their stays direct. HOMS flips that balance — your own booking page, your own payment processor, the real contact details of every guest, and a live number on every booking that shows exactly what direct just kept in your pocket.

    Live on real properties before it was a product
    Dominican Republic & United States
    Payouts to your own processor
    book.yourproperty.com
    Direct Engine

    Direct Volume

    $14,280

    Direct Stays

    38

    OTA Commission

    $0

    Cumulative Commission Savings+100% retained

    Commission kept in your pocket

    $2,213.00

    on 38 direct bookings this quarter · live

    The problem

    The commission is the smallest thing OTAs are costing you.

    Airbnb charges 15.5% on every booking. Most independent hosts still bring in less than 25% of their stays direct. Three ways that dependency makes it harder to prove your value to the owners who trust you with their properties.

    A cut of every booking, forever

    Commission is charged on rent and cleaning, on the first stay and the fifteenth — paid to a platform that does not run your property.

    Your guest is not your guest

    Real names, emails and phone numbers are masked. You cannot follow up, cannot remarket, and cannot prove the relationship is yours.

    Three OTAs is one dependency

    Being listed in three places is not three revenue streams. It is the same exposure to a ranking change, a policy change or a suspension — multiplied by three.

    Mobile-First Control

    Everything a property manager needs — in your pocket, not just your office.

    See how the HOMS app looks on your phone, for the moments you're checking a booking between property visits. Your whole portfolio, in your pocket.

    HOMS mobile app screen showing the property owner dashboard

    Your operation, in your pocket.

    What you get

    Everything you need to run a portfolio, not just list one.

    The full backend, plainly stated — automated guest communication, booking-to-invoice-to-payment reconciliation, owner and manager statements, and the workflow automations that used to be your spreadsheet. So you know exactly what you're getting before the pilot call.

    Your own booking page & rental calendar

    Guests book and pay under your brand, on your domain. Availability, buffers and scheduling rules live in one rental calendar — with one-way sync out to your OTA listings so discovery keeps running and double-bookings never happen.

    Payments through your own processor

    Guests connect their payment directly to your own payment processor — no separate processor for you to manage, and no payout schedule to wait on. HOMS never holds, routes or releases your money.

    Automated cleaning & operations

    After every checkout, your cleaner is notified automatically with a cleaning checklist form. Once they submit it, you are notified — no more chasing texts. Properties, transactions, expenses, inventory and reports all live in one admin dashboard.

    An AI agent that watches for you

    When a guest asks to cancel or reschedule, the AI agent catches it, prefills the response, and alerts you with the guest's details — so nothing slips through while you are on a property visit.

    Owner statements with revenue-share tracking

    Owner and manager revenue-share splits, cleaning, deposits and an OTA-commission comparison — calculated and reported automatically. Payment collection happens natively; HOMS reports each party's cut, it does not move the money itself.

    Fees, deposits & extras — your rules

    Configurable per-listing additional fees (cleaning, pet, etc.), fixed-amount security deposits, and a conditional pet fee that charges only when a pet is present. Sell the stay and everything around it — early check-in, airport pickup, tours — with no cut taken by HOMS.

    Also included

    Any stay length

    Nightly, weekly, monthly, corporate, medical and relocation — one system.

    One conversation thread

    Email, WhatsApp and OTA messages pulled into a single shared timeline.

    Owner statements

    Clear splits between owner, manager, cleaning and security deposit.

    No commission added

    Nothing is added to the guest's booking on our side.

    Service provider directory

    Cleaners and maintenance — vetted for access, not underwritten by us.

    A named account manager

    On the done-for-you pilot plan: your listings, your troubleshooting, one person.

    Proof

    Running on real properties before it was ever sold.

    Pick a surface. Each one is live in the system today, not a concept render.

    crucecaribena.com/dashboard/operations
    HOMS admin dashboard showing properties, transactions, cleaning checklists, expenses, inventory and reports

    Your whole operation in one view.

    Properties, transactions, cleaning checklists, expenses, inventory and reports — pipeline value, conversion and the commission you did not pay, all on one screen owned by you.

    • Properties, transactions, expenses, inventory and reports in one place
    • Every booking stage from enquiry to checked-out
    • Shadow commission tracked alongside real revenue

    How it works

    Three steps, and then it's running.

    01

    Apply

    Five minutes. Property count, stay lengths, current channels. We reply either way.

    02

    We build it

    We stand up your booking page, connect your own payment processor and sync your calendars. You do not configure anything.

    03

    Guests book you directly

    Payment lands in your account, the guest record lands in your system, and your OTA listings keep running for discovery.

    The stakes

    Keep paying commission on every booking your portfolio takes. Keep letting platforms hide the guests you and your owners worked to win. Stay one policy change away from losing bookings you can't get back.

    The longer it stays this way, the more of your owners' revenue — and your reputation with them — lives on infrastructure neither of you owns.

    BUILT BY A HOST

    It was built to fix one operator’s problem. Ours.

    HOMS was not designed as a product to sell. Its founder, Yari, built it for her own properties, because she wanted the guests she had already earned to come back to her next time — on infrastructure she owned.

    Yari built and ran the very first version herself, on her own portfolio — and it worked. That's the proof this isn't a slide-deck idea: it already carried real bookings, took real payments and held real guests.

    It has evolved a long way since that first version. Today HOMS runs a robust administrative backend — automated guest communication, booking-to-invoice-to-payment reconciliation, owner and manager statements, and the workflow automations that used to live in a spreadsheet. The origin story is proof it's real, not where the product stopped. The pilot exists to find out where it bends under someone else’s operation.

    Live infrastructure, not a prototype
    DR & US operators

    Already running

    Bookings, payments and guest records on live properties before it was a product.

    Your processor

    Guests pay through your own payment processor — no separate processor to manage. We are never in the middle of the money.

    Your records

    Guest contact details are yours to hold and yours to export.

    A person, not a queue

    Pilot members get a named account manager who knows their properties.

    See your savings

    Airbnb takes 15.5% of every booking. Most hosts still bring in less than 25% direct.

    Enter your real numbers below — the simulator gives you a live figure for exactly what each direct booking keeps in your pocket. 2026 host-side rate defaults, every field editable.

    OTA Savings Simulator

    Airbnb keeps 15.5%. You bring in less than 25% direct. Here's what flips that.

    Enter your real numbers — the simulator shows a live figure for exactly what each direct booking keeps in your pocket instead of paying a platform.

    $
    $

    Your OTA commission rate

    %
    30%

    Repeat guests and referrals are the easiest to convert. Keep it conservative.

    How this works: OTA commission is applied to rent + cleaning, the way the platforms actually charge it. HOMS adds no commission — guests pay through your own payment processor with no separate processor to manage, and payouts go straight to your account. Figures are estimates from the values you entered.

    What OTAs take from you this year

    $11,718

    across ~144 bookings a year

    If you move 30% of those bookings direct with HOMS:

    Commission you'd keep
    $3,499
    HOMS — year 1 ($127/mo + $297 setup)
    −$1,821
    Net savings, year 1
    $1,678

    Ongoing $2K / year after setup · break-even at ~23 direct bookings.

    Apply for a pilot slot

    WHAT HOMS IS NOT

    This is not a channel manager, and it is not a marketplace.

    Think Shopify next to a marketplace. The marketplace still sends you customers. Shopify is where you own the ones you have already earned.

    HOMS is

    • ✓Direct-booking infrastructure you control
    • ✓Guest data held in your own records
    • ✓Payments direct to your own processor
    • ✓Commission-free services and experiences
    • ✓Any stay length, nightly through 30+ days

    HOMS is not

    • ✕A channel manager replacing your OTA listings
    • ✕A commission-taking platform
    • ✕A middleman that holds your money
    • ✕A source of new demand on its own
    • ✕A compliance or regulatory guarantee

    WHO IT'S FOR

    Two kinds of operator. One system.

    Professional property managers

    Managing for multiple owners. Transparent owner statements with clear splits, and a shadow commission line that shows each owner exactly what direct booking saved them.

    Independent owners

    Running your own properties. Direct payments to your own processor, guest records you own, and one system for nightly, weekly, monthly and 30+ day stays.

    Why now: owning your records is the strong position either way.

    In the Dominican Republic, short-term rental registration is under active discussion through MITUR and the proposed RENATUR framework. That proposal is currently paused, with no final requirements and the sector dialogue still open.

    HOMS does not make anyone compliant and promises no regulatory certainty. The durable point is simpler: an operator who already holds their own booking records, guest data and financial history is ready for whatever reporting eventually lands — because that data sits on infrastructure they control, not inside a platform they would have to pry it out of.

    Pilot cohort open · limited slots · DR & US

    Apply for a pilot slot.

    Apply, then a live demo if it is a fit, then the pilot member agreement. Qualified applicants only — we would rather tell you no than sell you something your operation cannot use yet.

    01

    Apply

    Five minutes, no call required to start.

    02

    Demo — if it's a fit

    Qualified applicants see the real system, on real data.

    03

    Sign and start

    Pilot member agreement, then we build your booking page.